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Located in one of Vienna’s hip, up-and-coming districts, w o w. is the new store in town.


A boutique store with the desire to bring back the classical brick-and-mortar shopping experience.

w o w.  offers modern, but timeless pieces of jewelry, accessories, and clothing in a comfortable atmosphere.

Women looking to express their style will find unique hand-crafted pieces to complement their personalities.

Classical and timeless, everything on offer in w o w. is of high quality and an accompaniment to every modern woman’s wardrobe.


w o w. is founded by Dana Meijerhof who has built her brand for strong women in search of unique and handcrafted designs.

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